The Chiro Speaking Company
The complete speaking system for chiropractors to attract and retain patients with talks
The 3 Talks Chiropractors Use To Get New Patients and Increase Retention
✅ Patient Orientation Class
✅ Lunch & Learn (stress talks)
✅ Dinner with the Doctor
We call it the "Chiropractic Triple Crown". You get the exact content and the marketing to fill the room for each one. Live with Roberto Monaco, starting Tuesday, November 3.
Six live trainings on Zoom | Every call recorded | Your team is welcome
THE PROBLEM
Most practices are growing on luck and ad spend
Word of mouth is great until
it slows down
Most chiropractors rely on referrals they can't predict. A good month is followed by a quiet one, and when the schedule opens up there's nothing to turn on.
Even the patients you
convert don't stay
When patients never truly understand chiropractic, they quit as soon as the pain goes away. So you keep spending money to replace patients you already had.
Paid ads bring people who came for the $27 special
Ads can work, but a lot of those leads are shopping for a cheap adjustment. They show up for the offer, and many of them are gone before care really starts.
THE PVA PROBLEM
How many visits does the average patient really get?
Patients should be under chiropractic care for life. When they leave early, it's almost always because nobody ever really gave them the message.
The average patient visit average in the U.S., according to three
different studies.
National Institutes of Health / PMC Retrospective Analysis
2024 Medical Expenditure Panel Survey (MEPS)
RAND Corporation / BMC Musculoskeletal Disorders Study
THE SHIFT
When patients truly understand chiropractic, they stay longer and bring the people they love
Emails, posters and apps all help a little, but nothing educates like a class. When you speak, people get to hear other patients' stories and ask their own questions, and they walk out trusting you and the plan you've given them.
Speaking also makes you the authority in your community. The people in your audience arrive already sold on you, which is a very different starting point from a cold lead who clicked on an ad.
And it isn't only chiropractors saying so. A review of 71 studies on shared medical appointments found that patients in group settings feel more supported, understand more and trust their provider more.
Source: Kirsh et al. BMC Health Services Research (2017) 17:113
DOI 10.1186/s12913-017-2064-z
WHAT'S INSIDE
The three talks of the Triple Crown
For each talk you get two live trainings. The first gives you the talk itself, and the
second shows you how to fill the room
01
IN YOUR OFFICE
Patient
Orientation Class
The easiest talk to start with,
because it doesn't cost you
anything. Your new patients and
the loved ones they bring are
already coming through your
door. This is the talk that helps
them get the most out of their
care and invite their families.
Nov 3 The Ultimate Patient
Orientation Class talk
Nov 17 How to invite and market your
class so patients and friends attend
02
IN YOUR COMMUNITY
Lunch & Learn
You walk into a company, speak
for about half an hour on stress,
and leave with people who want
to come see you. Because their
employer invited you, the room
shows up pre-sold, and you
become the chiropractor people
in town already know.
Dec 1 The Ultimate Stress talk
Dec 15 How to book speaking gigs in
your community
03
AT A RESTAURANT
Dinner with the
Doctor
A dinner for your patients, their
friends and new people who find
you through ads and social
media. Plenty of doctors have
done really well with it, and once
you have the talk and the promotion down, it becomes an event you can run again and again.
Jan 12 The Ultimate Dinner with the
Doctor talk
Jan 26 How to promote your Dinner
with the Doctor
RESULTS
What happens when chiropractors start speaking
50+
referrals from one talk
Dr. Keith Mirante collected more than 50 referral forms from a single one-hour class.
17 of 22
scheduled at one lunch and learn
Jim Olszewski spoke at a pre-school to 22 people, and 17 of them scheduled.
90%
closing rate at condition events
A doctor running neuropathy events was closing less than half the room before coaching with Roberto, and 90% after.
”You changed my gravity. The gravitational pull has shifted. It was October 2023. You coached me. Now we have changed hundreds of employees' and patients' lives and their health. They feel it, they see it, they teach their families now!!! Plus the perk of thousands of dollars per year in speaking gigs. I recommend: If you feel the gravity is pulling the wrong way in your life, hire or go to a class from Roberto, Influencing From The Front. He shifts your mindset and you then change your gravitational force in your life. Our message creates this gravitational force that changes everything in our life. I am so thankful, Roberto.”
“You will appreciate this. Closed 100% of the room. Wouldn't be where I am at without your training”
"I just wanted to thank you for your help. Did a record workshop last night. Record leads. Over 20! Storytelling,, swiss-army knife, mastered MY story., silent pauses, etc. All from what I learned in your training!! I also did a 10 min lunch and learn today and 100% close of 8. So 30 + leads in two days! I feel like a magnet Thank you!"
"Did my first small talk since IFF for 9 people at our state department and closed 13 people! Some signed up their kids, others sent their supervisors to sign up because they know they needed care! Now to work on the survey and pre-talk tips We were given to get even more people there next time! And for the first time, I had a BLAST giving the talk! Thank you!! Excited to continue to improve!"
EVERYTHING INCLUDED
Six live trainings, and everything you need to use them
Six live group coaching calls on Zoom, each with an hour of content and 15 minutes of Q&A
Slides, notes and scripts for all three talks
Every call recorded, with lifetime access to the recordings
Your associates and CAs are welcome to join from the office
A 1-hour consulting call with Roberto after the training to help you put it all into practice
The Schedule
Every other Tuesday, 12:00 to 1:15 pm Eastern (11:00 Central,
10:00 Mountain, 9:00 Pacific)
Tue, Nov 3
The Ultimate Patient Orientation
Class talk
Tue, Nov 17
How to invite and market your patient orientation class
Tue, Dec 1
The Ultimate Stress talk
Tue, Dec 15
How to book speaking gigs in your community
Tue, Jan 12
The Ultimate Dinner with the Doctor talk
Tue, Jan 26
How to promote your Dinner with the Doctor
This training is focused on the talks and the promotion. Delivery, meaning confidence, storytelling and charisma, is what Influencing From the Front covers.
YOUR COACH
Meet Roberto Monaco
Roberto isn't a chiropractor. He became one of chiropractic's biggest advocates after care changed his family's life, first when he and his wife were trying to start a family and again right after their daughter Sophia was born.
Before that, he was the number one revenue-producing speaker for the Anthony Robbins companies, and he has now given more than 5,000 presentations. For the last 15 years he has coached chiropractors on the talks that grow their practices.
5,000+ live presentations
15 years coaching chiropractors
Sherman College Chiropractic Advocate Award, 2022
ENROLLMENT
Choose how you want to join
The Triple Crown gives you the talks and shows you how to fill the room. Our Influencing From The Front is where you practice delivering them, with live feedback, until you're confident telling your
stories and closing the room.
Get the Three Talks and the Exact Promotion That Gets People to Show Up
$1,500 paid in full
or 3 payments of $666
Six live trainings, November 3 to January 26
Slides, notes and scripts for all three talks
Lifetime access to every recording
Your associates and CAs can attend
1-hour consulting call after the training
Get the Three Talks and the Exact Promotion That Gets People to Show Up + Influencing
From the Front
$2,000 paid in full
or 3 payments of $998
$3,294 if purchased separately
Everything in the Triple Crown
The live 2½-day IFF seminar in Atlanta, on the date
you choose
A live presentation during the event, with group
feedback
150-page reference manual and lifetime alumni
group access
IFF dates: October 16 to 18, 2026 | February 19 to 21, 2027 | June 4 to 6, 2027 | October 15 to 17, 2027
The Chiro Speaking Company
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